la mer
Organic, local, social content creation to promote La Mer’s new Resurfacing Treatment. This campaign overdelivered targets by +391% for landing page views, and -337% for cost per landing page view. It also outperformed globally created content, with a reach of 9.9K (vs. global video content, 3.1K), 10.7K views (vs. global video content, 2.6K) and 361 interactions (vs. global video content, 130).
Resurfacing
treatment
Art Direction & Graphic Design: Amy Borley / Production: Victoria Decaux / Photography: Rhianna Davies / Videography: Adam Hales Walker / Video Editing: Sam White / Retouch: Hema Kalia & Yasamin Samiei / Copy: Humeara Mohamed